Sales Engineering Minor

This information was taken from the Department of Industrial & Manufacturing Systems website.
With approximately 15% of engineering job postings involving product sales, marketing or customer field support, a minor in engineering sales can be a critical step towards a great job offer. Besides being one of the best paid positions in engineering, technical sales offers substantial travel opportunities and the ability to solve customers’ engineering problems in the field working with people. Talk to your advisor to see how just a few additional courses could fit into your schedule and fast-track your job prospects.

To fill this need, the Department of Industrial and Manufacturing Systems Engineering has developed a minor is sales engineering. The engineering sales minor is a 15 credit minor that complements the technical training in the student’s major discipline by providing the tools and knowledge required for technical (i.e. business-to-business) sales careers. The minor is available only to engineering students and is administered by a supervisory faculty committee. At least 9 of the 15 credits must not be used to meet any other department, college or university requirements.


  • IE 450 – Technical Sales for Engineers
  • IE 451 – Technical Sales for Engineers II
  • Mkt 340 – Principles of Marketing
  • Mkt 343 – Personal Sales

And one of the following

  • IE 305 – Engineering Economic Analysis
  • CE 205 – Economic Analysis and Technical Communication in Civil Engineering (Not offered after 2009-2011 catalog)
  • Fin 301 – Principles of Finance

The objectives of the minor are to provide a broad understanding of the technical sales process, primarily from the business-to-business perspective. At the conclusion of the minor, students will be able to:

  • Calculate a return on investment and communicate to customer
  • Determine payback period for a given solution and communicate to customer
  • Perform a market segmentation
  • Develop a client value analysis
  • Perform prospecting and business-to-business marketing
  • Identifying decision makers and processes
  • Managing a sales process
  • Use sales automation software
  • Apply knowledge of underlying international sales issues
  • Prepare written and verbal sales presentations
  • Provide information about product/service pricing
  • Lead a team selling process
  • Establish sales channel management procedures
  • Develop sound distribution strategies and global sales processes
  • Formulate bid strategies/negotiation strategies
  • Employ good time management skills


Those students interested in pursuing this minor should contact an academic advisor of their home department and fill out a REQUEST FOR MINOR form. Evaluation of all students requesting this minor will be conducted in the Department of Industrial and Manufacturing Systems Engineering. Any questions should be directed to Ms. Devna Popejoy-Sheriff at

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